The no PR phone launch

I would say about 3/4 of mobile phones are launched by US carriers without a press release, or more accurately a press release at the time of launch. (I don’t know how many time I have posted about a phone now shipping and then days later see the “launch PR”). Here’s my question: how hard is it to write a PR that says your company is now shipping device XYZ?

Phone makers seem to be able to do it, so I know it’s possible. Verizon Wireless writes full press releases about new store managers so I know they have the time…

Until they get up to speed with the PRs I will stick to manually checking what phones are available from who. Lame.