Seth Godin on Freakonomics
UPDATE: My love for Freakonomics has turned into an Uncrate post.
I’ve read several books written by Seth Godin recently and have enjoyed them all. Today on his blog Godin talked about seeing Steven Levitt present at a conference. Levitt is the author of the wonderful book Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. If you haven’t read it already, go out and buy it tonight. I think I plowed through it in half a day because it was so interesting.
It’s a joy to see two authors of books I love talk about eachother. Godin’s latest book is called All Marketers are Liars and is partly about the lie we (consumers) tell ourselves. Fiji Water does taste better than Dasani… at least in my own head. Fiji Water has way more Google citations, so it must not be just me. Since reading the book about a month ago I have framed so many businesses with that paradigm.
Anyone else read either of these?