Major email provider feedback loops

Email feedback loops (FBL) allow you to receive reports when a message your domain has sent gets marked as spam. As this directly affects your domain’s deliverability, it’s a great tool to have. AOL users especially are known to use the spam button instead of “delete”. If you treat FBL reports the same as if the user clicked unsubscribe, you’re way ahead of the game.

To that end and because I’m always having to look up this data, here are the forms to get hooked up with feedback loops for the top email providers:

Don’t forget to set up a SPF record too. Email deliverability is still way harder than it needs to be, but that’s not going to change anytime soon.

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